Boom DeFi and Financial Times agree on strategic partnership bridging traditional and decentralised finance

Boom
DeFi
Ecosystem
(“Boom”),
the
leading
e-commerce
without
banking
decentralised
finance
ecosystem,
has
signed
a
three-year
strategic
partnership
with
the
Financial
Times
(FT)
to
tell
stories
about
the
businesses
and
billions
of
adults
without
access
to
the
global
financial
system.
Called
The
Unbanked
Entrepreneur,
it
aims
to
capture
entrepreneurial
journeys
and
celebrate
the
pioneers
fighting
to
level
the
playing
field.

“Whilst
digital
transformation
has
made
information
and
communication
instant,
the
ability
to
transact
and
trade
digitally
is
still
not
universal
for
over
a
billion
adults.
This
partnership
with
the
FT
will
tell
the
story
of
the
missing
billion
entrepreneurs
and
the
untapped
market
they
represent.”

–
Boom’s
global
head
of
partnerships,
Sebastiano
Moschini 

“The
Unbanked
Entrepreneur
is
a
purpose-driven,
multimedia,
cross-FT
partnership
that
will
spotlight
those
who
have
shown
entrepreneurial
spirit
around
the
world
and
raise
important
issues
around
financial
inclusion.
This
is
a
story
that
the
FT
is
proud
to
tell
alongside
Boom.”

–
FT
global
advertising
director,
Danny
Aldred

The
FT
plans
to
expand
its
customer
base
by
enabling
unbanked
adults
worldwide
to
subscribe
to
the
FT
using
BoomPay,
the
online
payment
gateway
that
enables
businesses
to
collect
payments
from
unbanked
customers
at
checkout.

About
Boom
DeFi
ecosystem 

At
Boom,
we
are
building
a
revolutionary
new
world
of
e-commerce
without
banking
for
the
billions
of
consumers
and
businesses
with
no
access
to
the
global
financial
system
by
connecting
their
trillions
of
dollars
in
cash
to
the
global
digital
economy,
enabling
them
to
securely
store,
move,
exchange,
send,
receive
and
spend
their
cash
online
on
goods
and
services
worldwide,
while
maintaining
full
control
of
it.

The
Boom ecosystem
consists
of
the
Boom
blockchain
as
the
layer
1
payments
rails,
the
Boom
superapp
and
Boomswap
at
layer
2,
where
value
is
exchanged
between
merchants,
consumers
and
traders
via
the
Boomcoin,
the
ecosystem’s
native
asset
and
the
Boom
Foundation,
the
non-profit
arm
that
deploys
crypto-for-social-good.

To
learn
more
about
Boom,
please
visit www.boom.market

About
FT

The
Financial
Times is
one
of
the
world’s
leading
business
news
organisations,
recognised
internationally
for
its
authority,
integrity
and
accuracy.
The
FT
has
a
record
paying
readership
of
1.2mn,
more
than
1mn
of
which
are
digital
subscriptions.
It
is
part
of
Nikkei
Inc.,
which
provides
a
broad
range
of
information,
news
and
services
for
the
global
business
community.

Disclaimer: The
information
provided
in
this
press
release
is
not
a
solicitation
for
investment,
nor
is
it
intended
as
investment
advice,
financial
advice,
or
trading
advice.
It
is
strongly
recommended
you
practice
due
diligence,
including
consultation
with
a
professional
financial
advisor,
before
investing
in
or
trading
cryptocurrency
and
securities.

Person
Name:
Mimi
Morrill
Email:


[email protected]

Person
Name:
 Peter
Alfred-Adekeye
Email:


[email protected]