Floki Announces Major Ad Campaign for Valhalla in the English Premier League for 2024-25 Season

Miami,
Florida,
August
13th,
2024,
Chainwire

Floki
is
proud
to
announce
that

Valhalla,
Floki’s
groundbreaking
PlayToEarn
MMORPG,
will
be
at
the
forefront
of
a
high-profile
advertising
campaign
throughout
the
2024-25
season
of
the
English
Premier
League
(EPL).

Leveraging
LED
perimeter
boards
during
live
games,
this
campaign
will
deliver
massive
global
exposure
and
enhance
the
brand’s
credibility.

The
English
Premier
League
is
the
most
popular
sporting
league
globally,
attracting
more
viewers
than
both
the
UEFA
Champions
League
and
the
Bundesliga
combined.
For
the
2022-23
season,
the
EPL
boasted
a
cumulative
audience
of
3.23
billion.

Broadcasting
to
712
million
households
across
190
countries,
the
league
reaches
2.01
billion
viewers
of
live
match
programming
over
the
season
and
1.22
billion
viewers
of
highlight
shows
and
other
non-live
content,
according
to
data
sourced
from
Nielsen.

Premier
League
clubs
also
have
a
staggering
following
on
social
media,
with
over
half
a
billion
total
followers.
Leading
the
way,
Facebook
has
240
million
followers,
Instagram
has
157
million,
TikTok
has
56
million,
X
has
123
million,
and
YouTube
has
28
million.

Valhalla’s
LED
perimeter
board
ads
will
be
strategically
placed
to
maximize
visibility.
The
full
TV-facing
ad
system
ensures
that
the
ads
are
prominently
visible
during
broadcasts.
Creative
flexibility
allows
for
dynamically
tailored
ad
content.
Branding
will
be
visible
inside
the
event
itself,
providing
in-program
exposure.

The
ads
will
ensure
multichannel
coverage,
making
them
visible
across
various
devices
and
platforms,
including
broadcast,
social
media,
mobile,
and
online.
There
are
no
virtual
overlays
to
interfere
with
the
ads
in
the
Premier
League,
ensuring
uninterrupted
visibility.
Additionally,
minimal
ad
avoidance
makes
the
ads
almost
unavoidable
for
viewers.

According
to
the
team,
each
minute
of
LED
ad
delivery
results
in
an
astounding
156
minutes
of
global
on-screen
visibility.

The
ad
campaign
will
cover
100
minutes
of
ad
time
throughout
the
season
and
will
be
globally
broadcast
to
ensure
extensive
reach.
At
least
40%
of
the
advertising
inventory
will
be
shown
during
matches
featuring
the
league’s
top
clubs.

The
extensive
campaign
is
projected
to
reach
a
massive
global
audience.
In
total,
it
is
expected
to
reach
over
200
million
people,
with
about
1.2
billion
impressions
and
a
total
on-screen
duration
of
nearly
440
hours.
In
Europe,
the
campaign
is
projected
to
generate
around
81
million
impressions
with
an
on-screen
duration
of
approximately
181
hours.

In
Asia
&
Oceania,
about
47
million
impressions
are
expected
with
an
on-screen
duration
of
nearly
168
hours.
In
Africa,
the
campaign
is
projected
to
achieve
around
48
million
impressions
and
an
on-screen
duration
of
almost
34
hours.

This
campaign
will
be
featured
on
some
of
the
biggest
broadcasters
in
the
world,
including
Sky
Sports,
TNT,
Amazon
Prime,
BBC
(highlights),
NBC
Sports
(including
Peacock),
USA
Network,
Telemundo,
FuboTV,
Optus
Sports,
Star
Sports,
Disney+
Hotstar,
beIN
Sports,
Supersport,
Sky
Deutschland,
Canal+,
DAZN,
Sky
Italia,
Astro,
Now
TV,
and
Truevisions.

About
Valhalla

Valhalla
is
a
spin
on
the
classic
Creature-Collection
adventure
set
in
a
vibrant,
lively,
MMORPG
open-world
inspired
by
Norse
mythology.
Players
interact
with
a
diverse
set
of
eccentric
creatures
called
Veras,
discovering,
taming,
training,
and
trading
them.
Alone
or
as
a
clan,
players
partake
in
a
dynamic,
player-driven
economy
to
rise
in
community
ranks
and
achieve
tactical
supremacy
on
the
hexagonal-grid
battlefield.

Website:

Valhalla.game

About
Floki

Floki
is
the
people’s
cryptocurrency
and
utility
token
of
the
Floki
Ecosystem.
Floki
aims
to
become
the
world’s
most
known
and
used
cryptocurrency,
focusing
on
utility,
philanthropy,
community,
and
marketing.
Floki
currently
has
over
490,000
holders
and
a
strong
brand
recognized
globally
thanks
to
strategic
marketing
partnerships.

For
more
information
users
can
visit
Floki’s:

Contact

Community
Relations
Officer
Pedro
Vidal
Floki
[email protected]

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