Bored Ape NFT Creator Yuga Labs Joins Adidas To Add Dignity To Its Dookey Dash Game

Yuga
Labs,
the
parent
company
behind
the
Bored
Ape
Yacht
Club
and
Mutant
Ape
Yacht
Club
non-fungible
token
collections,
and
Faraway,
a
renowned
digital
game
studio,
have
partnered
with
the
sports
apparel
brands
Adidas
to
add
more
dignity
to
their
Dookey
Dash:
Unclogged
game.
Dookey
Dash
is
a
new
skilled-based
free-to-play
game
launched
earlier
this
month.

Yuga
Joins
Adidas
To
Add
Dignity
To
Its
Dookey
Dash
Game

In
a
September
27

site
publication,
Adidas
confirmed
that
they
have
partnered
with
the
Bored
Ape
Yacht
Club
NFT
collection
creators
Yuga
Labs
and
Faraway
to
add
grace
to
their
new
Dookey
Dash:
Unclogged
game.
This
new
collaboration
with
the
iconic
brand
ALTS
by
Adidas
will
grace
the
sewer
game
with
a
new
diver,
vehicle,
sticker,
banner,
and
emojis.

Dookey
Dash:
Unclogged????

A
collaboration
with
iconic
brand
ALTS
by
Adidas
will
grace
the
damn
sewer
????@BoredApeYC
♾️

@farawaygg

#mayc

#bayc

#koda

#ape

#nft

#game

#web3

pic.twitter.com/BT2tIj7QzP

—
ILS
(@0x_ILS)

September
26,
2024

Yuga
Labs,
a
digital
asset
incubation
studio
focused
exclusively
on
shaping
the
future
of
Web3
through
storytelling,
experiences,
and
community,
and
Faraway,
a
digital
game
studio
renowned
for
building
and
publishing
some
of
the
most
famous
open
economy
games,
launched
their
new
Dookey
Dash:
Unclogged
game
earlier
this
month.
The
Yuga
Labs
and
Faraway
team
have
set
aside
a
$1
million
prize
pool
for
the
new
winner
of
this
game.

Fortunately,
the
Dookey
Dash
game
app
has
gained
massive
adoption
among
gamers,
climbing
to
the
top
ten
in
the
USA
app
store
shortly
after
launch.
On
a
global
scale,
the
Dookey
Dash
game
has
jumped
to
the
top
100,
now
competing
with
renowned
skill-based
games
like
Candy
Crush,
Temple
Run,
and
more.
The
Yuga
Labs
and
Faraway
team
have
now
onboarded
Adidas
to
add
more
grace
to
their
game.

Yuga
Labs
x
Faraway
Tap
ALTS
by
Adidas

Under
the
new
integration,
Yuga
Labs
and
Faraway
anticipate
leveraging
the
ALTs
by
Adidas
capability
to
bring
more
new
products,
including
more
avatars,
which
will
be
used
in
their
newly
launched
Dookey
Dash:
Unclogged
and
push
it
to
the
global
scale.
ALTS
by
Adidas
is
an
NFT
avatar
collection
that
gives
holders
access
to
a
range
of
benefits,
including
early
access
to
physical
and
virtual
products
and
tickets
for
events
and
experiences.

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