Earn Alliance Welcomes New COO, Jeff Drobick, as Company Continues to Drive Web3 Gaming Revolution

September
4,
2024 — Earn
Alliance,
the
largest
web3
game
aggregator
and
discovery
platform,
is
thrilled
to
announce
the
appointment
of Jeff
Drobick as
its
new Chief
Operating
Officer
(COO).
With
an
impressive
career
as
the
former
President
and
CEO
of
Tapjoy,
Drobick
brings
his
expertise
in
gaming
engagement
services
that
will
be
instrumental
in
advancing
Earn
Alliance’s
mission
to
revolutionize
the
gaming
landscape
through
blockchain
technology.
The
announcement
arrives
at
a
pivotal
time
for
Earn
Alliance,
building
on
a
recent
string
of
successes
around
their
newly
launched
Ally
Pass
and
introduction
of
the
Magic
Muffins
lore
to
their
ever-growing
ecosystem.
The
news
comes
ahead
of
their
highly
anticipated token
generation
event
(TGE)
slated
for
October
10th. 

Drobick’s
tenure
at
Tapjoy,
as
a
pioneer
of
the
mobile
gaming
ecosystem,
has
long
been
a
source
of
inspiration
for Earn
Alliance
CEO,
Joseph
“Coop”
Cooper.
Tapjoy
pioneered
reward-based
engagement
incentives
that
set
the
standard
for
free-to-play
gaming,
establishing
a
wildly
successful
business
model
that
generated
meaningful
revenue
and
adoption
in
the
gaming
industry,
and
ultimately
led
to
the
company’s
acquisition
by
ironSource
for
$400M.
Coop,
a
long-time
admirer
of
Tapjoy’s
1.6
billion
monthly
active
gamer
offerwall
network,
sees
Jeff’s
decision
to
join
Earn
Alliance
as
a
strong
signal
of
the
company’s
potential
to
continue
their
evolution
as
influential
leaders
of
the
web3
gaming
revolution.

“Jeff’s
successful
track
record
at
Tapjoy
and
his
deep
understanding
of
gaming
engagement
make
him
the
perfect
fit
for
Earn
Alliance
as
we
continue
our
growth,”
said Joseph
“Coop”
Cooper,
CEO
of
Earn
Alliance.
“Tapjoy
is
literally
the
inventor
of
rewarded
advertising
that
the
web3
industry
calls
‘questing.’
We
have
expanded
Tapjoy’s
novel
approach
to
user
acquisition
with
blockchain
technology,
enabling
a
transparent,
safe
and
secure
reward
ecosystem.
Jeff’s
decision
to
join
our
team
is
a
pivotal
moment
not
only
to
our
growth
trajectory,
but
adding
paramount
experience
to
the
mindshare
of
the
industry
itself
–
underscoring
our
commitment
to
leading
this
transformation
in
the
gaming
landscape.”

In
his
new
role,
Drobick
will
leverage
his
extensive
experience
and
expansive
network
with
the
traditional
gaming
community
to
introduce
Earn
Alliance’s
capabilities
and
scale
the
business.
His
strategic
insight
will
be
crucial
as
Earn
Alliance
continues
to
experience
rapid
growth,
with
the
platform
gaining
an
average
of
50,000
users
month
over
month,
with
over
650,000
registered
 users. 

“Effective
user
acquisition
and
monetization
continue
to
be
top
priorities
for
all
game
developers,
from
indie
to
the
largest
publishers.
By
embracing
blockchain
technology
and
open
virtual
economies,
Earn
Alliance
is
bringing
solutions
to
market
that
allow
the
industry
to
progress
forward,”
said
Drobick.
“I’m
incredibly
excited
to
join
the
team
that
is
at
the
forefront
of
this
transition;
pioneering
a
rewarding
new
ecosystem
and
industry-wide
solutions
for
gamers
and
publishers
alike.
The
opportunities
to
amplify
the
benefits
of
free-to-play
gaming,
using
blockchain
technology,
are
massive.
I
look
forward
to
great
things
ahead
with
Coop
and
his
awesome
team.”

While
gaming
developers
are
spending
billions
of
dollars
on
user
acquisition,
with
a
massive
65%
user
drop
off,
Earn
Alliance
is
offering
a
competitive,
far
less
expensive
model
to
draw
in
highly-engaged
gamers
that
keep
coming
back
daily
to
play
because
of
the
platform’s
reward-based
ecosystem.
In
most
recent
news,
with
the
launch
of
Ally
Pass,
the
number
of
users
on
the
Earn
Alliance
platform
is
up
23%,
with
a
226%
increase
in
new
user
sign-ups.
Meanwhile
Earn
Alliance’s
social
media
impressions
are
up
to
one
million
and
their
followers
on
X
have
crossed
the
200K
mark.
In
just
under
two
years,
Earn
Alliance
has
quickly
established
a
dedicated
community
that
is
building
the
future
of
gaming
together. 

As
Earn
Alliance
continues
to
attract
significant
attention
from
the
gaming
community,
Drobick’s
addition
to
the
leadership
team
marks
a
new
chapter
in
the
company’s
journey
as
the
go-to
platform
for
web3
game
discovery
and
engagement.

About
Earn
Alliance

Earn
Alliance
is
revolutionizing
the
way
gamers
interact
with
web3.
With
a
vast
user
base
and
innovative
engagement
strategies,
Earn
Alliance
is
building
a
bridge
between
traditional
gaming
and
blockchain
technologies,
fostering
a
seamless
transition
for
gamers
into
the
web3
sphere. 

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with
Earn
Alliance: 
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Earn
Alliance
App: 
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Play
Store | Apple
Store