Gaming Discovery Platform Earn Alliance Announces Team Expansion

Earn
Alliance, the
largest
web3
game
aggregator
and
discovery
platform
leading
the
future
frontier
of
gaming
through
revolutionary
engagement
strategy
and
curation
of
highly-engaged gaming
ecosystems,
is
excited
to
announce
their
latest
hires.
Cross-industry
veteran Kimberly
Knoller joins
as Chief
Marketing
Officer, Graeme
Griffin signs
on
as Head
of
Games
(Game
and
Economy
Design
Services),
and Amit
Goel takes
on
the
role
of Director
of
Product
(Ad
Tech). 

Knoller brings
more
than
a
decade
of
dynamic
experience
in
entertainment
marketing,
specializing
in
music,
fan
acquisition
and
engagement,
audience
 development,
gaming,
and
technology.
With
an
illustrious
career
spanning
major
record
labels
and
innovative
ventures,
she
has
consistently
been
at
the
forefront
of
connecting
brands
and
talent
with
new
fan
communities
through
creative,
future-forward
marketing
strategies.

During
her
tenure
at Warner
Records,
Knoller
pioneered
the
establishment
of
the
first
direct-to-fan
marketing
and
engagement
team,
working
with
renowned
artists
such
as My
Chemical
Romance,
Green
Day,
Metallica,
and Josh
Groban.
Her
expertise
in
crafting
compelling
narratives,
fostering
audience
loyalty,
and
implementing
fan-centric
digital
marketing
strategies
has
set
her
apart
in
the
industry.

As
the
founder
of The
Knoller
Group,
Knoller
and
her
team
have
achieved
global
recognition,
delivering
notable
successes
such
as Echosmith‘s
multi-platinum
hit “Cool
Kids”
and
pioneering
direct-to-fan
e-commerce
platforms
for
leading
gaming-and
music
focused
channels.

Knoller’s
visionary
leadership
extends
to
executive
roles
at
companies
such
as unPaired and PIXELYNX,
where
she
contributed
to
the
development
of
groundbreaking
web3
initiatives,
including
the
first
IRL
Human
Connection
Protocol
and
music
metaverse
gaming
experiences.

In
her
new
role
as Chief
Marketing
Officer at Earn
Alliance,
Knoller
is
leading
the
charge
in
furthering
the
platform’s
mission
to
connect
gamers
to
games,
building
fandoms,
and
engaging
communities.
Knoller’s
expertise
has
already
brought
major
success
to
Earn
Alliance
with
a
rapid
audience
growth
of
650,000
highly
engaged
gamers
It’s
clear
that
Knoller’s
appointment
comes
at
a
pivotal
moment
as
the
demand
for
web3
gaming
tools
continues
to
surge.

“I
am
thrilled
to
join
Earn
Alliance
at
such
an
exciting
juncture
in
the
evolution
of
web3
gaming,”
says Knoller.
“Earn
Alliance’s
commitment
to
fostering
highly
engaged
fan
driven
communities
aligns
perfectly
with
my
passion
for
leveraging
innovative
marketing
strategies
to
connect
people
with
immersive
gaming
experiences.
Together,
we
will
redefine
the
future
of
gaming
ecosystems.”

“With
the
explosive
growth
of
web3
games,
there’s
an
even
greater
need
for
innovative
marketing
to
draw
gamers
into
new
experiences,”
offers Joseph
“Coop”
Cooper,
CEO
&
Founder
of
Earn
Alliance, “The
range
of
expertise
that
Kimberly
brings
to
Earn
Alliance
is
a
complete
game
changer
for
us.
Her
work
in
fan
engagement
and
digital
marketing
is
exactly
what
we
need
to
propel
our
vision
forward.
With
Kimberly’s
guidance,
we
are
redefining
game
discovery
and
player
engagement
for
the
future
of
entertainment
and
gaming.”

Meanwhile, Graeme
Griffin brings
over
two
decades
of
experience
in
the
gaming
industry,
and
has
developed
a
diverse
portfolio
that
includes
MMO
RPGs,
sports
simulations,
strategy
games,
and
casual
mobile
games.
Starting
as
a
C++
Engineer
and
Producer,
he
advanced
to
roles
such
as
Lead/Principal
Designer
and
Product
Lead
at
companies
like
6Waves,
Zynga,
Ubisoft,
and
VGW.

“I’m
passionate
about
crafting
games
that
offer
meaningful
experiences—entertaining,
inspiring,
educating,
and
impacting
players’
lives,”
said Griffin.
“I
view
games
as
a
potent
medium,
comparable
to,
if
not
more
influential
than,
TV,
movies,
and
books.
They
shape
and
influence
us,
hence
the
necessity
for
responsible
creation,
avoiding
products
that
merely
consume
time
and
money.
[Earn
Alliance’s
Founder]
Coop
is
a
deeply
committed
champion
of
the
player
lens
and
passionate
about
developing
games
that
contribute
meaningfully
to
the
industry.
His
latest
venture
into
blockchain
gaming,
with
the
goal
of
creating
a
‘fun
and
engaging’
game
that
is
sustainable,
led
me
to
join
him
on
this
innovative
and
disruptive
journey.”

Amit
Goel,
who
also
has
over
20
years
experience,
has
been
a
software
engineer,
an
entrepreneur,
and
a
product
manager.
His
career
began
with
writing
middleware
in
embedded
systems
and
cloud-based
software
development.
Amit
ventured
into
entrepreneurship
by
launching
a
digital
content
and
micropayments
business.
Later,
he
held
product
leadership
roles
at
VC-funded
companies
like
Knowlarity
and
Amagi,
scaling
them
to
multi-million-dollar
global
operations.

Before
joining
Earn
Alliance,
Amit
led
the
APAC
product
team
for
The
Trade
Desk,
the
largest
DSP
of
the
open
internet,
based
out
of
Singapore.
With
his
experience
in
both
startups
and
multinational
corporations,
Amit
excels
in
building
products
from
0
to
1
and
scaling
them
globally.
At
Earn
Alliance,
Amit
will
serve
as
Director
of
Product,
focusing
on
building
and
scaling
the
programmatic
ad
exchange
and
solving
complex
issues
in
programmatic
advertising
for
mobile
and
casual
gaming.

“I’m
thrilled
to
join
the
team
at
Earn
Alliance.
I
worked
with
Coop
at
The
Trade
Desk
in
Hong
Kong
and
found
we
had
a
shared
deep
interest
for
possibilities
in
the
web3
domain,”
said Goel.
“I
look
forward
to
seeing
these
possibilities
come
to
life
as
we
build
the
ad-tech
systems
for
the
next
generation
of
gaming.”

“I
have
known
Graeme
and
Amit
for
many
years
and
seen
their
evolutions
as
influential
powerhouses
in
this
industry,” compliments
Coop.
“I’m
beyond
excited
to
have
them
join
our
team
and
bring
their
pivotal
insight
to
our
network.
Together
our
team
will
thoughtfully
work
together
to
build
a
bridge
to
the
future
of
gaming,
making
worthwhile,
exciting
new
experiences
for
diehard
gamers
and
curating
a
point
of
entry
for
new
users
through
the
magic
of
play.”

Earn
Alliance
has
solidified
its
position
as
one
of
the
largest
active
web3
communities,
boasting
over
75
game
NFT
launches
in
2023
alone.
With
the
introduction
of
a
gamified
reward
ecosystem,
the
platform
aims
to
attract
and
retain
highly
engaged
gamers,
offering
a
cost-effective
alternative
to
traditional
advertising
models.

About
Earn
Alliance:

Earn
Alliance
is
the
largest
web3
platform
that
connects
gamers
to
games,
building
fandoms
and
engaging
communities.
With
a
focus
on
revolutionizing
gaming
ecosystems
through
innovative
web3
technologies,
Earn
Alliance
offers
a
gamified
reward
ecosystem
designed
to
attract
and
retain
highly
engaged
gamers. 

Connect
with
Earn
Alliance: 
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