Pudgy Penguins Expands Its NFT-inspired Toy Offering To Australia

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Pudgy
Penguins,
the
now
famous
toy
brand
and
the
digital
asset
firm
behind
the
Pudgy
Penguins
non-fungible
token
collection,
has
announced
partnering
with
Big
W,
one
of
the
biggest
retail
chains
in
Australia.
The
partnership
is
part
of
Pudgy
Penguins’
mission
to
become
a
global
toy
NFT
brand.

Pudgy
Penguins
X
Big
W
Integration

In
a
May
19
blog
post,
the
Pudgy
Penguins
team
confirmed
signing
a
strategic
partnership
with
Big
W,
the
renowned
Australian
retail
chain,
to
expand
its
non-fungible
token–inspired
toys
presence
in
Australia
and
beyond.
What
are
the
plans
for
Pudgy
Penguins?

Big
W
is
an
Australian
chain
of
discount
department
stores
founded
in
regional
New
South
Wales
in
1964.
The
company
is
a
division
of
the
Woolworths
Group
and,
as
of
2024,
operated
178
stores
with
around
18,000
employees
across
mainland
Australia
and
Tasmania.
Big
W’s
remarkable
long-term
retail
industry
performance
makes
it
a
global
market
attraction.

Under
the
new
integration,
the
Pudgy
Penguins
team
anticipates
leveraging
Big
W’s
good
reputation
to
market
their
non-fungible
token-inspired
toys
in
the
Australian
region.
The
new
partnership
emerged
a
few
days
after
Pudgy
Penguin
inked
another
partnership
with
Lotte,
a
retail
and
entertainment
conglomerate,
to
expand
its
toy
presence
in
South
Korea
and
beyond.

Pudgy
Penguins
NFT
Toys
Now
Goes
Global

Pudgy
Penguins,
which
launched
as
an
NFT
toy
brand
last
year,
continues
to
expand
its
market
reach
to
various
regions
around
the
world.
The
digital
asset
firm
started
selling
its
NFT-inspired
toys
online
via
Amazon,
where
they
gained
massive
traction
among
crypto
consumers
who
love
toys.

Since
then,
Pudgy
Penguins
has
relentlessly
worked
to
ensure
that
their
physical
NFT-inspired
toys
are
available
to
all
people
globally.
In
September
2023,
the
Pudgy
Penguins
team
debuted
its
NFT
toys
in
2,000
Walmart
retail
stores
across
the
United
States
of
America.
To
date,
Pudgy
Penguins
has
extended
its
toy
presence
to
3,200
Walmart
stores.

The
Pudgy
Penguins
team
has
since
expanded
its
NFT-inspired
toy
offering
to
other
parts
of
the
world,
including
the
United
Kingdom.
Pudgy
Penguins
NFT
Toys
are
now
available
in
various
places
across
the
UK,
Asia,
USA,
and
Canada.
Recently,
Pudgy
Penguins
teamed
up
with
Target,
the
second
major
retailer
in
the
United
States,
to
expand
its
presence
in
northern
America.

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