Snoop Dogg Partners With Footwear Brand Skechers To Launch NFT-Branded Sneakers

Snoop
Dogg,
an
American
Rapper,
media
personality
and
crypto
investor,
has
partnered
with
Skechers,
a
renowned
footwear
brand,
to
launch
non-fungible
token-branded
sneakers.
The
new
sneakers
collection
will
feature
an
image
of
Snoop
Dogg’s
Bored
Ape
Yacht
Club
NFT
collection.

Snoop
&
Skechers
Launches
Bored
Ape-Branded
Shoes

In
a
May
7
blog
post,
Harry
Liu,
the
chief
executive
officer
of
Forj,
confirmed
that
Snoop
Dogg
has
partnered
with
Skechers
to
launch
NFT-branded
sneakers.
Forj
is
a
blockchain
company
aimed
at
accelerating
the
growth
of
the
Web3
IP
ecosystem,
powered
by
notable
companies
like
Animoca
brands
and
Apechain.

[Snoop
Dogg’s
BAYC
IP
x
Skechers
????]

Snoop
Dogg
teams
up
with
Skechers
to
bring
BAYC
IP
to
563
US
stores.
Dr.
Bombay
joins
Skechers
after
his
ice
cream
expansion.@SKECHERSUSA

@DrBombaySE

@SnoopDogg

@BoredApeYC

pic.twitter.com/mrMRqjQirO

—
Harry
Liu
@
Forj
(@harry_forj)

May
7,
2024

Snoop
Dogg
is
a
renowned
American
music
artist,
media
personality,
and
actor.
His
initial
fame
dates
back
to
1992,
following
his
guest
appearance
on
Dr.
Dre’s
debut
solo
single,
“Deep
Cover.”
In
the
short
NFT
history,
Snoop
Dogg
is
one
of
the
early
adopters
of
crypto
and
NFTs.

Snoop
Dogg
is
one
of
the
most
celebrated
music
artists
in
the
crypto
and
NFT
industry.
In
August
2022,
Snoop
Dogg
and
his
counterpart
music
artist
Eminem
teamed
up
for
an
exceptional
“metaverse-inspired”
performance
at
the
MTV
VMAs
2022.

The
first-of-a-kind
metaverse
appearance
was
exclusively
organized
in
partnership
with
Yuga
Labs,
an
NFT
and
crypto
company
best
known
for
the
Bored
Apes
Yacht
Club
project.
It
was
inspired
by
the
world
of
the
Otherside
metaverse.
Snoop
Dogg
has
since
been
involved
in
myriad
crypto
and
non-fungible
token
projects.

Other
Snoop
Dogg’s
NFT-Branded
Projects

Since
Snoop
Dogg
bought
his
Bored
Ape
Yacht
Club,
he
has
leveraged
his
NFT
collection
in
various
merchandise.
In
June
2022,
Snoop
Dogg
partnered
with
one
of
the
world’s
first
NFT
restaurant
groups,
Food
Fighters
Universe,
to
launch
Dr.
Bombay’s
Sweet
Exploration,
an
immersive
retail
dessert
experience
based
on
his
Bored
Ape
NFT
and
Dr.
Bombay
character.

In
the
meantime,
Snoop
Dogg
and
Skechers’
Bored
Ape
Yacht
Club-branded
shoes
are
available
in
563
retail
stores
in
the
United
States
of
America.
Moreover,
Snoop
Dogg
and
Skechers
NFT-branded
shoes
are
also
available
on
Skechers’

online
marketplace
for
all
its
customers
worldwide.

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