Sports Apparel Giant Adidas Sets To Launch A New NFT Avatar Collection In Q4,2024

Sports
apparel
giant
and
a
pioneering
brand
in
Web3,
Adidas,
has
revealed
the
very
first
look
of
the
upcoming
Alts
by
Adidas
non-fungible
token
avatar,
set
to
be
released
in
Q4
this
year.
ALTS
by
Adidas
is
a
Web3
loyalty
program
with
a
digital
collectable
avatar
at
the
heart
of
it.

Adidas
Sets
To
Launch
An
NFT
Avatar
Series
In
Q4,2024

In
an
August
02
blog
post,
Adidas,
via
the
ALTS
by
Adidas
X
handle,
teased
the
very
first
look
of
its
upcoming
ALTS
by
Adidas
avatar,
set
to
be
released
in
Q4
this
year.
The
much
anticipated
ALTS
by
Adidas
avatars
are
scheduled
to
launch
between
September
–
October
2024.

ALTS
COMMUNITY
UPDATE:
AUGUST
????

We’re
excited
to
show
you
the
very
first
look
of
the
upcoming

@altsbyadidas
avatar,
set
to
be
released
in
Q4
this
year.
????

pic.twitter.com/i3HEMU0wYk

—
ALTS
by
adidas
(@altsbyadidas)

August
2,
2024

Styled
as
“Adidas”
since
1949,
Adidas
is
a
sports
apparel
brand
founded
and
headquartered
in
Herzogenaurach,
Germany,
which
designs
and
manufactures
sports
footwear,
apparel
and
other
accessories.
Some
of
Adidas’
main
market
competitors
include
Puma,
Under
Armour,
and,
of
course,
Nike.

The
sports
apparel
giant
Adidas
joined
the
crypto
and
non-fungible
token
market
in
September
2021
for
46
ETH
and
bought
its
first
Bored
Ape
#8774,
which
goes
by
the
name
of
Indigo
Herz.
Earlier
last
year,
Adidas
launched
its
ALTS
by
Adidas
non-fungible
token
avatar
collection.

ALTS
by
Adidas
was
the
third
phase
in
Adidas’
Web3
roadmap
played
out
on
its
previously
rebranded
collect.adidas.com
platform.
The
ALTS
by
Adidas
featured
a
hyper-personalized
and
token-gated
Web3
loyalty
program,
where
the
membership
card
is
you,
or
rather
the
alternative
you,
your
ALTer
ego,
aka
your
avatar.

ALTS
by
Adidas
NFT
Project
Overview

The
ALTs
is
an
Adidas
genesis
NFT
project
enabled
via
blockchain
technology.
The
NFT
avatar
collection
gives
holders
access
pass
to
a
range
of
different
benefits
powered
by
Adidas,
including
early
access
to
physical
and
virtual
products,
access
to
tickets
for
events
and
experiences,
and
a
stake
in
the
ALTs
ecosystem.

During
Q4
2024,
Adidas,
through
its
ALTS
by
Adidas,
anticipate
launching
another
set
of
avatar
collections.
The
now
highly
anticipated
avatar
collection
will
feature
a
limited
edition
of
20,000
NFTs,
just
like
the
current
ALTS
by
Adidas
NFT
collection.
The
ALTS
NFTs
aim
to
shape
Adidas
as
the
leading
sports
and
lifestyle
brand
in
the
digital
space.

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