Trace Labs and Perutnina Ptuj release an innovative crypto and AI-based app to drive consumer interaction

In
an
era
where
technology
is
rapidly
reshaping
customer
experiences,
brands
continuously
strive
to
provide
new
ways
to
engage
with
consumers.
AI
integration
is
one
of
the
profound
ways
that
businesses
can
scale
up
their
consumer
interactions,
but
it
does
not
come
without
its
challenges.
Amidst
concerns
over
privacy
and
the
complexities
of
digital
interaction,
a
pivotal
question
arises:
Can
AI
foster
genuine
connection
and
trust?

Perutnina
Ptuj,
the
largest
poultry
producer
in
South-Eastern
Europe,
has
embraced
AI
by
introducing
an
innovative
solution
called
Chat
with
chickens.
An
AI
application
developed
by
Trace
Labs
and
powered
by
the OriginTrail Decentralized
Knowledge
Graph
(DKG),
is
changing
the
way
consumers
interact
with
their
brand.
OriginTrail
is
driving
trusted
knowledge
for
AI
using
crypto
to
ensure
information
provenance.

TV
commercial
excerpt

The
solution
does
not
just
enhance
consumer
engagement
–
it
nurtures
trust
and
transparency
by
providing
easy
access
to
important
information,
enriching
the
brand-consumer
bond.
Since
food
origin
and
production
methods
are
under
constant
scrutiny,
trust
is
the
new
currency.

The “Chat
with
chickens”
app
by
Perutnina
Ptuj
is
more
than
just
a
clever
piece
of
tech—it’s
a
pioneering
effort
to
reinvent
customer
engagement
for
the
betterment
of
all
stakeholders
within
the
ecosystem.
It’s
proof
that
when
AI
meets
authenticity,
every
conversation
can
lead
to
a
deeper
connection.