Y Combinator-backed Talent Tokenization Startup Trendex acquires Web3 platform Gummys

Trendex,
the
leading
European
company
in
athlete
tokenization,
backed
by
Y
Combinator,
is
excited
to
embark
on
a
new
phase
of
its
development.
Having
raised
over
$4
million
from
European
and
Asian
investors,
including
Real
Madrid’s “Ballon
d’Or”
winner
and
international
football
star Karim
Benzema,
and
built
a
community
of
nearly 100,000
customers
across
Europe,
Trendex
is
now
focusing
on
the
U.S.
market.
The
company
has
recently
announced
partnerships
with NBA
stars Marcus
Smart
of
the
Grizzlies
and
Rudy
Gobert
of
the
Timberwolves,
both
NBA
Defensive
Players
of
the
Year,
to
accelerate
its
expansion
in
the U.S.
Additionally,
Trendex
has
strategically
acquired
Gummys,
an
innovative
decentralized
video
and
streaming
platform,
in
order
to
expand
from
sports
to
e-sports
and
YouTubers.

“NBA
and
football
superstars
are
joining
the
fast-growing
Trendex,
which
allows
you
to
trade
tokens
tied
to
the
personal
brand
of
emerging
football
and
basketball
players,
among
other
categories.
Over
200
talents
are
already
available
for
you
to
trade.”

With
the
goal
of
extending
its
services
to
content
creators
and
streamers,
Trendex
has
recently
completed
the
acquisition
of
Gummys,
a
platform
that
has
quickly
taken
the
gaming
community
by
storm.
Co-founded
by
serial
entrepreneurs
Pasquale
Sorrentino
and
Eunice Wong,
Gummys
has
already
garnered
a
viral
following,
attracting
nearly
half
a
million
users
across
its
social
media
channels.
The
platform’s
innovative
decentralized
approach,
which
has
been
recognized
at
Chainlink,
Polygon,
and
Filecoin
hackathons,
provides
users
with
a
unique
space
to
discover
new
YouTubers,
gaming
streamers
and
games,
connect
with
them,
and
earn
rewards.

This
acquisition
signifies
a
critical
step
for
Trendex.
Gummys’
cutting-edge
decentralized
streaming
technology
will
seamlessly
integrate
with
Trendex’s
existing
talent
tokenization
platform.
This
synergy
will
enhance
user
engagement,
content
delivery,
and
social
media
interaction,
propelling
both
platforms
into
a
new
era
of
digital
content
and
community
building.

With
over
250
established
athletes,
artists,
musicians,
influencers,
and
actors
already
part
of
the
Trendex
family,
the
Gummys
acquisition
unlocks
exciting
possibilities
for
creators
beyond
the
sports
and
entertainment
worlds.

Leveraging
Gummys’
technology,
Trendex
will
introduce
a
revolutionary
new
service: Tokenizing
creators
such
as
YouTubers
and
allowing
their
audience
to
share
in
their
success.
This
is
made
possible
by
Gummy’s
unique
tech
which
will
allow
creators
to:

• 
  Own
  their
  content
  (leveraging
  on-chain
  metadata)

• 
  Share
  revenue
  directly
  with
  their
  audience

• 
  Benefit
  from
  community-regulated
  censorship
  and
  incentivized
  engagement

This
innovative
approach
will
redefine
talent
monetization,
allowing
creators
to
build
sustainable
careers
and
connect
with
fans
on
a
deeper
level.
This
aligns
perfectly
with
Trendex’s
mission
of
helping
talents
in
their
careers
while
connecting
with
their
fans
in
new,
rewarding
ways.

Aiming
for
a
customer
base
exceeding
1
million
and
a
commitment
to
reaching
1,000
tokenized
talent
deals
by
2026,
Trendex
is
poised
to
become
the
premier
platform
for
talent
and
creators
to
achieve
unparalleled
success
in
the
ever-evolving
digital
landscape.

Stay
tuned
for
this
incredible
journey.

Trendex
is
a
pioneering
platform
in
talent
tokenization,
allowing
users
to
invest
in
and
trade
shares
of
emerging
and
established
talents
across
sports,
entertainment,
and
content
creation.
With
a
mission
to
bridge
the
gap
between
talents
and
their
fans,
Trendex
provides
a
unique
opportunity
for
individuals
to
support
and
share
in
the
success
of
their
favorite
personalities.
Backed
by
Y
Combinator
and
notable
investors,
Trendex
continues
to
innovate
and
expand
its
offerings,
driving
the
future
of
talent
monetization.